DemandEngine is committed to permission-based email marketing. As a provider of email marketing services we are proud of our commitment to permission marketing and the resulting high deliverability this provides for our clients.

As part of this commitment it is our policy that we expressly forbid our clients to send unsolicited bulk email, commonly known as “spam”, through our software.

In simplest terms, “spam” is an email message sent to a group of recipients who have not explicitly requested to receive it. This extends beyond the minimum legal requirements of the CAN-SPAM Act of 2003 and is essential for minimizing complaints resulting from email messages. Internet Service Providers (ISP’s) will begin to block suspect messages based on the volume of complaints received.

As an ESP, our reputation with ISP’s is critical to our client’s success. DemandMarketer can only be used to send messages to recipients that have provided explicit and deliberate permission. As a DemandEngine client, you agree to follow DemandEngine’s Permission Marketing Policy regarding how you acquire and use email addresses and agree to be governed by the processes that DemandEngine has put in place to enforce this Permission Marketing Policy.

Email Address and List Acquisition Practices

There is often confusion in the marketplace regarding what are considered acceptable and unacceptable email address acquisition practices. For clarification, DemandEngine has created the following categorization:


    • Organically acquired through web or social media forms, inquiry cards, text message sign-ups, and phone-in requests
    • Opt-in list rental from higher education specific sources (e.g., ACT, College Board, eLearners, NRCCUA, GRE)
    • Transactional messages to students that have applied, deposited, or registered for courses


    • Harvested lists
    • Email appends
    • Opt-Out List Rental
    • Opt-Out Co-Registration
    • Other Unsolicited List Acquisition Practices

As a DemandEngine client, you agree to only send email messages to addresses that have been acquired through the methods listed as ‘acceptable’ above.

Sender Rating

DemandEngine’s primary mechanism for enforcing this Permission Marketing Policy is the Sender Rating, a proprietary algorithm based on bounces, complaints and other metrics that are indicators of compliance with the Permission Marketing Policy. DemandEngine requires that all customers maintain a minimum Sender Rating during the entire Subscription Term of this Order Form.

DemandEngine Rights

DemandEngine reserves the right to monitor client accounts and messages to ensure compliance with this Permission Marketing Policy.

Clients found to be in violation of this Policy, or those that receive a high number of abuse/spam complaints, will be notified by DemandEngine regarding the violation(s). DemandEngine will work with the client to remedy the violation(s) but reserves the right to take proactive steps to modify client accounts and/or messages to ensure compliance with this Policy. These steps may include, but are not limited to, modifying message form/content, mandating a “permission pass” (repeat opt-in), putting the client on a strict personalized sending plan and/or throttling of email sending.

Failure to take corrective action and/or repeated violations of this Policy shall be considered a material breach of the Order Form and shall entitle DemandEngine to terminate the Order Form. In the case of such termination, the Client will not be entitled to a refund of any payments made to DemandEngine.