Here’s a compilation of this week’s tweets:
February 1, 2012 – Brain drain or gain? Which states are exporting the most college-bound students?
February 3, 2012 – Some institutions beat the President to the punch on affordability and outcomes. Cut tuition, hasten graduation…cutting corners or meeting student needs?
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Here’s a compilation of this week’s tweets:
January 16 – Accountability continues to permeate higher education discussions. A look at the funding pressure placed on colleges and universities to produce graduates.
January 18 – From Widener to Stetson… Congrats to Emily Richardson, new AVP of Boundless Learning @StetsonU.
January 19 – Where are the students? Well, about 43,000 of them are studying at non-US institutions. Report: 43k US students earn degrees outside of the US.
January 20 – Apple iBooks 2 announcement – Fair to say it was just matter of time? Apple joins (& jumps to front?) of the e-textbook revolution.
January 20 – University presidents stepping in as…professors? So much for skipping class!
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Here’s a compilation of this week’s tweets:
January 12 – Can the state of Kentucky acquire a new public university in the midst of statewide budget cuts? The rocky road from public to private institution
January 12 – 15th Annual Marketing to Adult Students Seminar, hosted by Aslanian Market Research. We’re looking forward to speaking at this wonderful event in February, and hope you’ll join us for it in San Francisco.
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2011 brought good news on the MBA job front, with unconventional careers more popular than ever while reports of plagiarism and cheating marred an otherwise-upbeat year, according to Businessweek in a recent article on their top college and university business school headlines in 2011.
In the BW Insider, Businessweek’s email newsletter, writers Alison Damast and Erin Zlomek note the B-school job market recovery, a reduction in applications to full-time programs, and how both schools and students continued to struggle with financial problems that include higher tuition costs and reductions in state aid.
At the same time, students who might have considered careers in the B-school staples of consulting or investment banking began gravitating toward jobs in the nonprofit and education fields. Many more took matters into their own hands by launching startups.
The following is a summary of their top 10 business school headlines:
1. MBA Pay: The $3.6 Million Degree
The top B-school for career earning? Harvard Business School, whose grads earned about $3.6 million over the 20-year period.
2. MBA Students Give Career Services a New Assignment
Finance and consulting are no longer the careers synonymous with MBAs. Sure, both industries still grab large chunks of students, but their grip is lessening as jobs at start-ups, nonprofits, government agencies, and social-enterprise ventures rally in popularity.
3. MBA Applications Down
The past year may rank as one of the easiest in recent memory for getting into business programs, as many would-be applicants held off submitting applications because of lingering economic uncertainty.
4. Better Days Ahead for MBA Job Seekers
Many schools reported that after a mild uptick in hiring in 2010, MBA job placement was finally approaching pre-recession hiring levels and that salaries had increased for the first time since the crisis struck.
5. Business School Entrepreneurs
Entrepreneurship remained a hot topic in B-schools this year, with more schools offering courses and concentrations in the area.
6. MBA Admissions Directors Tackle Plagiarism
For business students, 2011 may be remembered as the year of the academic short cut, with students at several schools embroiled in cheating and plagiarism controversies.
7. Foreign Enrollment Surges at U.S. B-Schools
The international landscape for graduate education continued to shift in 2011. Applications from foreign applicants to U.S. business schools—particularly from China and the Middle East—reached levels not seen since before the economic crisis triggered visa and financing issues that made it difficult for many foreign students to study in the U.S.
8. Best Part-Time Business Schools 2011
The top spot was claimed by the University of Chicago’s Booth School of Business, whose grads experienced an average salary increase of nearly $50,000 upon completing the program, compared to an average of $40,000 for graduates of all executive programs.
9. Curriculum Changes Bring MBA Core Front and Center
The curriculum at a handful of B-schools was altered in order to cram a variety of courses on business fundamentals into the fall semester. The schools referred to the trend as “front-loading;” faculty members expect the change will better prepare students for internship interviews.
10. Tuition Shock Hits Business Majors
The cost of a public college education is up more than 8 percent this year as public institutions run out of ways to slash costs and state governments are pressed to balance budgets. Some states have been hit harder than others: California, Washington, and Arizona all posted double-digit percentage increases in tuition this fall.
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Here’s a compilation of this week’s tweets:
December 28 – What makes an application? The Naval Academy and other schools under examination for how they define an application.
December 29 – Tim Copeland recaps the most highly-trafficked blog posts of 2011 on EnrollmentMarketing.org.
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Two-thirds of online adults (66%) use social media platforms such as Facebook, Twitter, MySpace or LinkedIn. These internet users say that connections with family members and friends (both new and old) are a primary consideration in their adoption of social media tools, according to Aaron Smith, Senior Research Specialist at Pew Research Center.
In Why Americans Use Social Media, roughly two thirds of social media users say that staying in touch with current friends and family members is a major reason they use these sites, while half say that connecting with old friends they’ve lost touch with is a major reason behind their use of these technologies.
This report is based on the findings of a survey on Americans’ use of the Internet. The results in this report are based on data from telephone interviews conducted by Princeton Survey Research Associates International from April 26 to May 22, 2011, among a sample of 2,277 adults, age 18 and older.
Middle-aged and older adults place a relatively high value on social media as a tool to connect with others around a hobby and interest. Sixteen percent of 30-49 year olds and 18% of 50-64 year olds cite connecting with others with common hobbies or interests as a major reason they use social networking sites, compared with 10% of 18-29 year olds.
Despite the increase in celebrities, athletes, and politicians connecting with the public through social media, less than 11% of the respondents cited reading comments from these groups as a major reason for their use of these tools.
The study does not investigate how respondents use social media to connect with brands and institutions.
While there are no ground-breaking findings in this report, its a good reminder that social media works best when you think about goals – your audiences, not yours.
Download Why Americans Use Social Media (764.8K)
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