The Social Media Maze – In Today’s Inside Higher Ed

One of the hottest topics these days among higher education marketers is the adoption of social media in marketing and recruitment efforts. At DemandEngine this is a topic that we actively research including: writing and presenting about social enrollment, the current efforts of colleges and universities on social networks, and how prospective students want to be engaged by institutions.

Our work caught the attention on Inside Higher Ed, an online new source of higher education. Today, writer Steve Kolowich writes about The Social Media Maze, an article in which DemandEngine managers were quoted and our research was referenced.

Read Steve’s article …