Social Enrollment Using Facebook? Are You Being CIVIL?

Why CIVIL? ‘Everybody’s doing it’ is not a good reason to start using social technologies in your enrollment marketing efforts. Simply opening another channel adds complexity to already stretched organizations. Shouting at students through another channel is what students tell us is what they want LESS of.

What’s needed is a more systematic approach to change your student relationships.

Consider C.I.V.I.L, our five step methodology to developing a higher education, social enrollment plan:

1. Choose objectives
2. Investigate participation
3. Validate strategies
4. Identify metrics
5. Look for social technologies

In this model, strategy drives technology.

Learn more by downloading our white paper on using Facebook for enrollment marketing, How to Lose Friends and Alienate Students. This paper contains primary research we conducted of college and university groups on Facebook. After speaking directly with the prospective students who joined these groups, we share eye-opening findings on how students want to be engaged on social networks and provide you with next steps for making the most of your presence on Facebook.