OCHEA 2011 – Ten Common Adult Learner Marketing Breakdowns
To compete for adult learners (and for institutional resources), continuing education leaders must intentionally manage enrollment, rather than wait for enrollment to happen. Simply being there is not enough.
Download the slide deck (2 mb) to uncover the ten common breakdowns in adult learner marketing and immediate steps to begin repairing them. Learn to prioritize opportunities for short-term gains and longer-term wins.
Posted in Enrollment marketing strategy | 1 Comment
Kathy Weber
on March 28 2011
Hi Tim,
I attended your presentations at the OCHEA Conference and was most impressed. Thank you for all the great information. I would like to share the “handouts” with the rest of the staff, as I tell them about some of your suggestions from my notes taken at the sessions. (I especially want them to see the results of your secret shopping and what our website is sending to inquiries.) Brenda Vogley sent the link for the pre-conference session. Please send me the links for the slides for:
• Five Steps to Creating an Email Marketing Plan
• Mastering Online Marketing
Thank you, Kathy