OCHEA 2011 – Email Marketing Plan for Adult Learners

Email marketing sits at the top of the food chain as a preferred method of communication by adult learners. Yet, many continuing education units take a lazy approach to their email efforts, batching and blasting an endless stream of ‘apply-now’ or ‘register-now’ messaging.

Providers are ramping up their intelligence in an effort to shield their customers from irrelevant and irresponsible email messages.  Cranky student recipients become a ‘communication attrition’ risk, thus potentially closing a valuable channel for enrollment dialogue.

In this 2011 OCHEA presentation, discover a five-step process to creating a winning email marketing plan that engages prospective students and cultivates their interest through to enrollment.