OCHEA 2011 – Mastering Online Marketing to Attract Adult Learners

Adult learners use search engines such as Google, Yahoo!, or Bing to find educational opportunities. With specific educational needs, they bypass portals, directories, and even your web site and instead use key phrases and terms to find college and university information that is relevant to them.

So the question is, “Can your prospective adult learners find you online?”

In this OCHEA 2011 presentation, learn how to secure your online real estate by developing a search engine marketing plan. Discover recent research results on how continuing education web sites are performing. We will discuss the planning essentials to master search engine optimization and paid search advertising in ways that support enrollment goals.