There’s a subtlety to higher education email marketing that is quite often lost in the ‘batch a list and fire away’ approach many colleges and universities take today.

It’s the little things however that build trust and create value in your email marketing efforts. The marketing team for Georgia Tech’s Distance Learning and Professional Education unit understands this.

The team has a standing practice of providing whitelisting guidelines with their email marketing messages. Through an ‘above the fold’ link in their messages, they post extensive instructions for the subscriber to do this.

Because the instructions are actually hosted on their web site, it adds credibility and increases trust.

Little things