We had a great audience for yesterday’s webinar on creating a search engine marketing (SEM) plan. We had over 150 professional and continuing education enrollment marketers.
It was the first time that I’ve presented online where we spent almost one hour after the actual presentation addressing questions! Here are a couple of questions (and answers) that stood out:
Do you have specific tips on how to optimize my college website for natural search?
Sure. What are the actions or tactics that lead to natural search results? To be highly visible in natural search results, your website must do two things:
- Get crawled by the search engines
- Optimize content and links to increase relevance to search engines.
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Search Engine Marketing |
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Do you know that sometimes your prospective students complain about your email? I know … it’s hard to believe, right? :)
Prospective students receive a lot of unfocused email marketing messages from colleges and universities. While email costs a fraction of your print marketing collateral, there are real costs to the email batch-and-blast approach that many enrollment managers and marketers take. That cost? Deliverability.
The ISP Feedback Loop
When you think about complaints, it’s not simply the ‘unsubscribes’ you receive directly. It can happen another way and it’s worse. Email clients such as Yahoo!, Gmail, or Hotmail, offer easy ways for your contacts to report unwanted messages. Most offer a simply button to click … a “Spam” or “Unsubscribe” button in their email client.
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Email Marketing |
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