We had a great audience for yesterday’s webinar on creating a search engine marketing (SEM) plan. We had over 150 professional and continuing education enrollment marketers.
It was the first time that I’ve presented online where we spent almost one hour after the actual presentation addressing questions! Here are a couple of questions (and answers) that stood out:
Do you have specific tips on how to optimize my college website for natural search?
Sure. What are the actions or tactics that lead to natural search results? To be highly visible in natural search results, your website must do two things:
- Get crawled by the search engines
- Optimize content and links to increase relevance to search engines.
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