This week, we announced our 2011 Summer Release, marking DemandMarketer’s transition from an email marketing software to an online marketing platform, geared specifically toward the needs of higher education marketing and enrollment professionals.

From our work with colleges and universities across the country, enrollment managers and higher education marketers have to juggle their student information and CRM systems, Twitter, and Facebook accounts to communicate with prospective students. The new release of DemandMarketer provides the ability to integrate email message and social technology touchpoints, integrates direct response capabilities, provides automated workflow communications, optimizes send time based on contact behavior, and increases reporting and analysis capabilities for email, social, and web metrics – all in one online platform. Here are the key points:

Workflows With Integration Of Email, Facebook, And Twitter Enrollment Messaging
DemandMarketer now provides you with the opportunity to fully automate a multi-channel communication flow. Using a combination of triggers, filters, and actions, you have the ability to target prospective students based on their behavior, specific dates, and personal information. The intuitive drag and drop interface allows you to create a message flow which automates not only email messages, but also Facebook and Twitter communications.

Turn Direct Mail Into Direct Response
With Quick Response (QR) code management, create QR codes to include with direct mail pieces. Link your codes to web forms for inquiry capture and communication workflows to begin immediately engaging prospective students.

Deliver Emails When Your Students Want Them
Instead of sending emails at random times of the day you suppose are best for your target audience, enabling DemandMarketer’s send time optimization feature uses each contact’s history to determine the day and/or the time of day a prospective student is most likely to open and engage with your message. While you still have the capability to choose the date and send time, this feature lets you further optimize your campaigns and increase contact engagement.

Real-Time ROI Reporting To Adapt Your Enrollment Marketing Strategies
DemandMarketer includes a wide range of reporting capabilities which allow you to see exactly how, when, and where your contacts are engaging with your messages. With DemandMarketer’s updated Open Reporting, you can view opens by time of day, geographic location, and email client. DemandMarketer’s updated reporting capabilities also include the ability to automatically calculate and report the number of “likes” and comments on Facebook and retweets through Twitter.

We will be rolling out new functionality between now and July 1 in preparation for your summer and fall campaign planning, as well as offering support sessions to introduce the new capabilities. In the meantime, if you have specific questions, contact your account strategist.

And if you are not a client, call us too!