We had a great audience for yesterday’s webinar on creating a search engine marketing (SEM) plan. We had over 150 professional and continuing education enrollment marketers.

It was the first time that I’ve presented online where we spent almost one hour after the actual presentation addressing questions! Here are a couple of questions (and answers) that stood out:

Do you have specific tips on how to optimize my college website for natural search?

Sure.  What are the actions or tactics that lead to natural search results? To be highly visible in natural search results, your website must do two things:

1. Get crawled by the search engines
2. Optimize content and links to increase relevance to search engines.

Read more… »

Email marketing is top-of-mind for many college and university marketers …

as evidenced by our UCEA-sponsored webinar today, Creating an Email Marketing Plan.

For those that missed today’s presentation, we will have it online within a couple of days.

In the meantime, download a copy of our email marketing comparison checklist. Compare your current email marketing technology or one you are considering against our feature set.