Are events part of your annual enrollment marketing efforts? IDo you use campus visits and receptions as part of your undergraduate recruitment arsenal? Do you use information sessions for adult learners?
Regardless of the type of student you are responsible for enrolling, chances are events play a significant role in prospective student acquisition and cultivation.
Since the recession of 2000, Webinars, or online presentations or meetings have been a viable alternative to in-person ﬁeld events for business. And today, a number of higher education vendors (including DemandEngine) use webinars as a strategy to uncover demand and generate leads using thought leadership to sell products and services.
Yet, for some reason, colleges and universities have not added webinars to their enrollment marketing mix … to date.
Let’s look at some of the advantages of webinars. Read more… »
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