Oh, the holidays; the hustle and bustle, the lights, the music, and who could forget the shopping mania! As we think about that perfect gift, it’s a good time to remember that your prospective students are shoppers too … educational shoppers, that is.

Instead of shopping for sweaters or the latest must-have gift…they are shopping for educational opportunities and experiences. You know, like the ones you offer.

What is their shopping experience like? Here’s hoping it’s nothing like the madness at the mall with the slew of tired workers and excess of disorganized offers. Too often, we spend all of our time on getting out the new marketing campaign to entice students to contact us … but what actually happens when they do? Read more… »