Do you know that sometimes your prospective students complain about your email? I know … it’s hard to believe, right? :)
Prospective students receive a lot of unfocused email marketing messages from colleges and universities. While email costs a fraction of your print marketing collateral, there are real costs to the email batch-and-blast approach that many enrollment managers and marketers take. That cost? Deliverability.
The ISP Feedback Loop
When you think about complaints, it’s not simply the ‘unsubscribes’ you receive directly. It can happen another way and it’s worse. Email clients such as Yahoo!, Gmail, or Hotmail, offer easy ways for your contacts to report unwanted messages. Most offer a simply button to click … a “Spam” or “Unsubscribe” button in their email client.
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