If we’ve heard it once from customers this year, we’ve heard it one hundred times. “My [insert name of college official here] wants to know what we are doing on Twitter.”

With the media hype, celebrity attention, and general curiosity, this funny-named phenomenon that simply lets us answer the question, “what are you doing?” is riding the tidal wave of novelty. So, is Twitter a channel that works for higher education marketing and recruitment?

Here are two thoughts to keep in mind if you choose to leap into the Twittersphere:

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