Do you know that sometimes your prospective students complain about your email?  I know … it’s hard to believe, right? :)

Prospective students receive a lot of unfocused email marketing messages from colleges and universities. While email costs a fraction of your print marketing collateral, there are real costs to the email batch-and-blast approach that many enrollment managers and marketers take. That cost? Deliverability.

The ISP Feedback Loop

When you think about complaints, it’s not simply the ‘unsubscribes’ you receive directly. It can happen another way and it’s worse.  Email clients such as Yahoo!, Gmail, or Hotmail, offer easy ways for your contacts to report unwanted messages. Most offer a simply button to click … a “Spam” or “Unsubscribe” button in their email client.

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Oh, the holidays; the hustle and bustle, the lights, the music, and who could forget the shopping mania! As we think about that perfect gift, it’s a good time to remember that your prospective students are shoppers too … educational shoppers, that is.

Instead of shopping for sweaters or the latest must-have gift…they are shopping for educational opportunities and experiences. You know, like the ones you offer.

What is their shopping experience like? Here’s hoping it’s nothing like the madness at the mall with the slew of tired workers and excess of disorganized offers. Too often, we spend all of our time on getting out the new marketing campaign to entice students to contact us … but what actually happens when they do? Read more… »