During Five Mistakes Made by Professional and Continuing Education Marketers (And How to Overcome Them) presentation at the 2010 UCEA Marketing Seminar, Stephanie Platteter and I revealed that marketers fail:

1)  To model their business

2) Ignore the top of the funnel

3) Treat the student decision process as an event, not a journey

4) Don’t develop written plans

5) Don’t value the role of recruitment

Learn more by downloading our presentation slides.