Go Beyond Email Marketing Software with DemandMarketer
Information Sheet
Demonstration
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College and university enrollment and marketing professionals are limited by a disparate software toolset to engage students and build relationships. Most student information databases, CRM systems, and email delivery software lack the capability to execute true cross-channel marketing campaigns.
Additional tools (or vendors) are often needed to manage email, social media, text messaging, and QR codes. The end result is increased software and vendor costs, internal complexity, and ultimately a disconnected college or university student experience.
With DemandMarketer, seamlessly manage email marketing, web, social media, texting, and QR codes with one cloud-based software. DemandMarketer is a cross-channel campaign management solution for college and university enrollment marketing.
Best Practice: Manage Cross-Channel Marketing Campaign Workflows
With robust workflow capabilities, plan cross-channel marketing campaigns using an easy-to-use, drag-and-drop interface. Integrate email marketing messages with tweets and Facebook announcements, links, or images.
College and university marketing professionals can set-up message triggers based upon events such as changes in recruitment status, or as a best practice, establish message triggers based upon student behavior.
Best Practice: Create Professional Email Marketing Messages
Don’t undermine your college or university brand image with poorly designed or executed email marketing messages. A flexible email message creation and editing tools includes design capability to support HTML, WYSIWYG, or text-based emails. Quickly render email message embedded images, .PDF brochures and viewbooks through a robust content distribution network. Promote instant viral sharing with social media networks like Facebook, LinkedIn, and Twitter.
Best Practice: Employ Best Practices in Email Deliverability
Email deliverability is a two-part equation supported by how you send and what you send. DemandMarketer employs email deliverability best practices that adhere to all major sender authentication policies, including Sender Policy Framework (SPF), DomainKeys Identified Mail (DKIM), and Sender ID.
Technical specifications are no longer enough, though.
Email providers such as Yahoo!, G-Mail, and Windows Live Hotmail are increasingly using email recipient behavior to determine whether or not to put your college promotional messages in the inbox or bulk folder. DemandMarketer clients benefit from consulting, planning, and training services to execute proven best practices. With the Online Communications Intensive Workshop and DemandMarketer Training, benchmark current efforts against best online marketing practices, plan your campaign, and learn how to execute across channels.
