DemandEngine

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Higher Expectations for Higher Education

email marketing for admission recruitment software

Email Marketing for Admission and Recruitment

Information Sheet

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Demonstration

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ph: 912-354-8007
e: inquiry@demandengine.com

It is time to take the “blast” and “broadcast” out of admission and recruitment email marketing.

Turn your communication plans from monologues to interactive dialogues with DemandMarketer, a cross-channel marketing campaign management for college and university marketing and recruitment. Seamlessly create multi-channel campaigns using one cloud-based software. Integrate email marketing messages with texts, tweets, and Facebook announcements, links, or images. Trigger follow-up messages based upon student behavior ensuring an interactive college or university recruitment experience.

Engage Stealth Shoppers Early in the Recruitment Process

Engage stealth shoppers earlier in the college recruitment or admission process. Create web- and Facebook-enabled inquiry forms and link with: online or mass media advertising; print campaigns using QR codes; and text messages. Use dynamic content capabilities and send-time optimization to deliver messages that are more likely to engage stealth shoppers.

Turn Admission Direct Mail into Recruitment Direct Response

With included Quick Response (QR) code management, create QR codes to include on recruitment or admission letters, postcards or view books, or registration catalogs. Connecxt your print media with DemandMarketer webforms to track inquiry responses and launch communication workflows to begin building relationships with students.

Execute Cross-Channel Recruitment and Admission Campaigns

With robust communication workflow management, create and execute recruitment marketing plans across channels. Manage email marketing, social media posts, web and event forms, text messages, and QR codes for print management in one cloud-based software.

Email Marketing Supported by College and University Expertise

As a company solely focused on higher education, DemandEngine provides consulting, services, and training and support with the needs of college and university admission and recruitment professionals in mind. We work with institutions like yours on a daily basis and we understand the nuances of enrollment from traditional undergraduate admissions to professional, graduate, and continuing education.