Marketing Automation for Higher Education
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DemandMarketer Clients Include
- Assumption College
- Duquesne University
- Georgia Tech
- University of Alabama-Huntsville
- University of the Sciences
- University of Vermont
Manage higher education marketing channel mayhem with DemandMarketer – cross-channel campaign management software incorporating email marketing, web, social media, texting, and print. With DemandMarketer, overcome current limitations of student information systems, CRM databases, or email delivery software to seamlessly plan and manage cross-channel enrollment marketing campaigns.
Plays Well With Others
With a powerful API, DemandMarketer's marketing automation capabilities plays well with student information and CRM systems.
The API exposes nearly all of the capabilities presented the graphical user interface. It was designed using the SOAP API protocol, a standard method for web applications to interoperate. With the DemandMarketer API, you can:
- Synchronize contacts on a regular basis
- Create, edit, and manage lists of contacts using external datastores
- Read delivery metrics and constituent activities for use in CRM systems
- Deliver transactional and triggered messages from external systems
- Record customer conversions whether from email or other sources
- Create and update contact field data
With robust campaign workflow capabilities, higher education enrollment and marketing professionals can create and manage sophisticated communication plans, integrating email marketing messages with Facebook announcements, links, or images, tweets, while using QR codes to link print brochures and college and university viewbooks to the web.
Stop e-blasting and start communicating. Trigger communication plans based upon events and behaviors. With one software tool, higher education professionals can design and execute marketing and recruiting experiences for prospective students that are not only responsive but also interactive to their interests.
Control the date and time of messages and deliver messages when your students are most likely to open them. Send-time optimization analyzes past student behavior to determine the optimal message delivery time.
Engage Students Deeper in the Higher Education Decision Process -Text Messaging
DemandMarketer enables enrollment and marketing professionals to generate highly targeted interactive mobile campaigns, including SMS alerts, promotional messages, and text-for-info interactive messages. Add interactivity to your offline advertising campaigns. DemandMarketer enables you to add new student inquirers to your email lists with SMS sign-up.