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Developing a Prospective Student Contact Strategy
Enrollment marketing efforts drive students into an institutional storm
A DemandEngine Archived Webinar
This webinar is offered on-demand and is free for professionals working in colleges and universities.
Over the last decade, the enrollment marketing tool set has exploded with innovations to target and broadcast messaging toward prospective students. Using websites, email, social networks, text messaging, and chat technologies, colleges and universities are applying an increasing number of channels, ramping up the velocity of driving students to contact points into the institution.
Your enrollment marketing efforts are designed to uncover demand for your college or university and to drive students to contact you. Unfortunately though, little thought is often given to what ACTUALLY happens with students when they do. Uninformed, untrained staff, emails with no response, or websites that drop students into an institutional storm, destroys goodwill and any brand attributes – personalized, quality, caring for students - you hope to portray.
During this webinar, learn the fundamental contact mistakes made by college and universities today, discover the hidden costs of this approach, and understand how to approach contact optimization strategically.
