/ events / webinars
Direct mail, email, Facebook, or Twitter: How High School Students Want to Be
Contacted by Colleges and Universities
Recent Research Reveals Prospective Student Communication Preferences
A DemandEngine Archived Webinar
Originally recorded in August 2009, the webinar is offered on-demand and is free for professionals working in colleges and universities.
“I’m sure high school students don’t read email anymore in favor of Facebook … and that’s being replaced by Twitter.” This type of statement is not uncommon among enrollment managers and marketers today.
With a dizzying array of technologies and methods to communicate with students, it’s difficult these days to separate what works in recruitment from bleeding edge ideas. From CRM software systems to Facebook, and Twitter, managing this multi-channel mayhem is difficult for many undergraduate enrollment managers and admissions directors.
With social technologies en vogue, how do you decide when (or if) you toss the campus view book in favor of a Facebook profile? To find out, we asked high school juniors and seniors. In fact over 700 students told us how they want to be contacted at different stages – prospect, inquiry, and applicant -- of their decision process. They also provided specific advice on how colleges and universities can improve their recruitment marketing practices. The results are enlightening.
In this DemandEngine webinar, discover the facts about how prospective students want to hear from you, and learn specific recruitment strategies to uncover demand, increase student engagement, and achieve your enrollment goals.
