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The Five Mistakes Made by Professional and Continuing Education Marketers
(And How to Overcome Them)
Learn the Right Metrics, Discover how to Better Engage Prospective Students, and Coordinate the Organization
A DemandEngine Archived Webinar
Originally recorded in August 2009, the webinar is offered on-demand and is free for professionals working in colleges and universities.
The role of the Professional and Continuing Education (PCE) marketer has never been more important. With a difficult economy and competition for students and resources, PCE programs with well-developed, strategic, and actionable enrollment marketing plans will thrive in the coming years,
while others are contracted, or eliminated.
Yet, given the importance of enrollment marketing, PCE leaders don't think highly of their marketing efforts today. While leaders acknowledge that they are not investing enough in enrollment marketing efforts, only 25% believe they have a talented marketing staff. Ouch.
Is it an issue of bad people, or approach? We believe it is the latter.
In this DemandEngine webinar, learn how to gain credibility with institutional leadership and improve enrollment performance. Discover the five common marketing mistakes committed by PCE marketers today, and learn actionable strategies to employ the right enrollment metrics, better engage your prospective students, and coordinate the organization in a way that supports – not hinders – outreach marketing efforts.
