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Are You Managing Your Online Real Estate? New Search Engine Marketing
Research for Professional and Continuing Education
Professional and Continuing Education Units Fail to Optimize Their Websites to Help Students Find Them
A DemandEngine Archived Webinar
This webinar is offered on-demand and is free for professionals working in colleges and universities.
Adult learners use search engines such as Google, Yahoo!, or Bing to find professional and continuing education programs. With specific educational needs, they bypass portals, directories, and even your web site address and instead use key phrases and terms to find college and university information that is relevant to them. So the question is can your prospective adult learners find you online?
Too often web site projects focus on the aesthetics or content control, while optimizing your online real estate is a distant thought. How do we know? We researched it.
We looked at 100 UCEA- and ACHE-member colleges and universities to measure their online presence. In other words, can prospective adult learners find your programs when performing searches online? The results were not good.
Join us for this presentation to discover how colleges and universities are optimizing their websites and marketing through search engines. Learn the fundamentals of search engine marketing including optimization and paid search advertising. Discover specific actionable strategies to immediately begin improving your results.
