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Should You Be Recruiting on Facebook? New Research for College Enrollment Managers
Students Don't Get Much Value from Facebook Recruitment Efforts ... Yet
A DemandEngine Archived Webinar
This webinar is offered on-demand and is free for professionals working in colleges and universities.
Leveraging social technologies such as Facebook, My Space or Twitter for student recruitment is front and center for enrollment managers and marketers as they look to bond with hyper-connected students. But as one enrollment manager, told us last year, I’m not sure they want us there.
To find out, we asked students why they 'friend' or become 'fans' of college and universities, what value they have gotten out of the experience, and what they would like to see in a Facebook recruitment experience. You may be surprised by their responses.
In this DemandEngine webinar, discover student insights on what they are looking for in a social networking experience; understand the underlying social premise missed by most college and university Facebook recruitment efforts today; and learn why developing a social strategy should be in your future. This is a must-attend session for any college or university currently, or considering, using Facebook to recruit prospective students.
