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Strategy Plus Email Technology: Email Marketing to Reduce Cost and Improve Outreach Results
Email Marketing Success is Driven by Strategy AND Technology
On-Demand - Watch the webinar now ...
College and university enrollment marketers use email for program promotion, in supplement to direct mail efforts using catalogs and brochures. But this steady-stream, batch-and-blast approach turns off learners who are bombarded with irrelevant messaging. At the same time, email is a seemingly low-cost channel. How can you balance the expediency of the channel with messaging that engages prospective students?
In this presentation, learn how combining measurable email marketing objectives with clear strategies, supported by robust email delivery software, generates outstanding returns. We will look at an enrollment scenario for McReynolds University as they seek to cultivate the enrollment funnel to generate enrollment results.
Discover the key performance metrics and strategies used to attain this objective. Learn how to execute a supporting email marketing campaign using DemandMarketer, DemandEngine's higher education-focused email marketing platform with measure results.
