Email marketing sits at the top of the food chain as a preferred method of communication by adult learners. Yet, many Professional and Continuing Education (PCE) units take a lazy approach to their email efforts, batching and blasting an endless stream of 'apply-now' or 'register-now' messaging. Marketers haven't had much impetus to clean up their email act - until now. With a difficult economy, colleges and universities are increasing their promotions with many using email at the core of their efforts. This increase in volume will lead to crankier student subscribers at risk of attrition, thus potentially closing a valuable channel for enrollment dialogue.

Join us to discover the new essentials for email marketing planning. Discover a five-step process to creating a winning email marketing program that engages prospective students and cultivates their interest through to enrollment.

This presentation was originally recorded Thursday, January 14, 2010 as part of the UCEA Marketing Community of Practice webinar series Enrollment Marketing Essentials for 2010.