/ events / webinars
The UCEA Marketing Community of Practice Presents ...
Enrollment Marketing Essentials for 2010
A Best Practices Webinar Series for Professional and Continuing Education Leaders
Creating a Social Enrollment Plan for Adult Learners
With the popularity of social technologies such as Twitter and Facebook, Professional and Continuing Education programs are interested in participating. But what are your students ready for? How do they want to learn about you? Do you know? It's easy to jump into the deep end of the pool with social technologies, but often these efforts under-perform expectations. "Going social" is not simply a process of pushing your college or university message out in new ways.
Instead, to make your enrollment efforts social, you need a plan.
In this DemandEngine webinar, learn a five-step methodology to creating a social enrollment plan. Understand the importance of defining objectives, investigating the online participation profile of your students, validating strategies, and defining the right performance indicators. This presentation is imperative for any college or university currently using or investigating social technologies as an enrollment marketing strategy.
About the Presenter
Tim Copeland is managing partner for DemandEngine. His experience is a unique blend of international corporate marketing experience, consulting, and higher education enrollment management.
Tim researches, writes, and frequently speaks on the topics of enrollment management, higher education marketing, and technology. He holds a master's of business administration degree from Georgia State University, where he concentrated in finance.