The UCEA Marketing Community of Practice Presents ...

Enrollment Marketing Essentials for 2010

A Best Practices Webinar Series for Professional and Continuing Education Leaders

Is CRM in Your Future? Five Questions Every Professional and Continuing Education Leader Should Ask

Originally recorded Thursday, December 3, 2009

According to Datamonitor, with more colleges and universities competing on the same value propositions, future success may be based on your ability to deliver more and better service using the same or fewer resources. In turn, many Professional and Continuing Education (PCE) units are considering investments in Constituent Relationship Management (CRM) technology in an effort to develop stronger relationships with their students.

But is CRM a technology alone? Research suggests otherwise.

In this presentation, discover the drivers for a CRM approach within higher education. Understand the success factors that underlie CRM. Understand the benefits and challenges of a CRM approach and discover the five questions every college or university should ask if they are currently implementing or considering purchasing CRM technology.

About the Presenter

Tim Copeland is managing partner for DemandEngine. His experience is a unique blend of international corporate marketing experience, consulting, and higher education enrollment management.

Tim researches, writes, and frequently speaks on the topics of enrollment management, higher education marketing, and technology. He holds a master's of business administration degree from Georgia State University, where he concentrated in finance.