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The UCEA Marketing Community of Practice Presents ...Enrollment Marketing Essentials for 2010A Best Practices Webinar Series for Professional and Continuing Education Leaders |
Making Enrollment Marketing Measurable |
In these uncertain economic times, Professional and Continuing Education (PCE) leaders need accurate and timely information to forecast enrollments, justify budgets, allocate resources, and make strategic decisions. Yet, gross revenues, course go/no-go decisions, or annual headcounts only tell the history of what has already happened. At the same time, marketers scramble to draw a straight line relationship from marketing inputs using fuzzy metrics such as brand awareness or 'reach.' What’s needed is a systematic and measurable approach that links marketing activity to how students make educational decisions and then provide leading indicators to improve forecasting. About the Presenter
She is an award-winning speaker and has presented at conferences such as American Marketing Association's Symposium for Higher Education, Association of Continuing Higher Education, and the University Continuing Education Association. Jennifer is a graduate of Mercer University and holds a bachelor of communications degree. |
Jennifer Copeland is vice president for DemandEngine. In her role, she consults with colleges and universities across the country in the area of interactive enrollment marketing. 
