/ events / webinars
The UCEA Marketing Community of Practice Presents ...Enrollment Marketing Essentials for 2010A Best Practices Webinar Series for Professional and Continuing Education Leaders |
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Hosted by Amy Pikalek, Director of Communications and Marketing, University of Wisconsin Extension Division of Continuing Education, Outreach and E-Learning Adult learners use search engines such as Google, Yahoo!, or Bing to find educational opportunities. With specific educational needs, they bypass portals, directories, and even your web site and instead use key phrases and terms to find college and university information that is relevant to them. So the question is, “Can your prospective adult learners find you online?” In this presentation, learn how to secure your online real estate by developing a search engine marketing plan. Discover recent research results on how Professional and Continuing Education web sites are performing. We will discuss the planning essentials to master search engine optimization and paid search advertising in ways that support enrollment goals. About the Presenter
She is an award-winning speaker and has presented at conferences such as American Marketing Association's Symposium for Higher Education, Association of Continuing Higher Education, and the University Continuing Education Association. Jennifer is a graduate of Mercer University and holds a bachelor of communications degree. |
Jennifer Copeland is vice president for DemandEngine. In her role, she consults with colleges and universities across the country in the area of interactive enrollment marketing. 
