The UCEA Marketing Community of Practice Presents ...

Enrollment Marketing Essentials for 2010

A Best Practices Webinar Series for Professional and Continuing Education Leaders

Ten Strategies to Grow Professional and Continuing Education Enrollment

On-Demand

Managing enrollment in Professional and Continuing Education (PCE) programs needs change. No longer can these units simply serve as gatekeepers or function as auxiliary service operations chasing the new big program idea for revenue. Why? The current economic situation and simple demographics mean: 1) more adult learners; 2) higher student expectations; and 3) more competition for students.

In the coming years, professional, graduate, and continuing education programs that develop and execute well-thought out enrollment plans will thrive, while others may be contracted or eliminated. To compete for institutional resources, leaders must intentionally manage enrollment, rather than wait for enrollment to happen.

During this DemandEngine webinar, we will reveal ten strategies to modify or strengthen current approaches to attracting, engaging, and enrolling students. Learn to evaluate if transformation, optimization, or targeted intervention is necessary within your organization. Discover the enrollment management essentials that every PCE program must master regardless of your institutional type or size.

About the Presenter

Tim Copeland is managing partner for DemandEngine. His experience is a unique blend of international corporate marketing experience, consulting, and higher education enrollment management.

Tim researches, writes, and frequently speaks on the topics of enrollment management, higher education marketing, and technology. He holds a master's of business administration degree from Georgia State University, where he concentrated in finance.

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