Build long-term relationships through the use of targeted segments and content to make your messaging more impactful throughout the lifecycle.
Create audiences that update on the fly
Create dynamic segments that automatically update and change the conversation for each contact depending upon actions, enrollment stage, or giving history.
Personalize at every step of the conversation
Ramp up message personalization by inserting Data Field and Content Tags and combining with logic-based rules. This personalizes the conversation at every step while reducing staff time.
Measure and respond
Measure the results of each conversation and corresponding message set and adjust your plans as necessary to achieve your goals.