DemandEngine News and Announcements
DemandEngine to Present at UPCEA Annual Conference — March 28 – 30, 2012
DemandEngine will present at the University Professional and Continuing Education Association Annual Conference being held March 28 – 30, 2012, in Portland, Oregon. CEO Tim Copeland will co–present Five Enrollment Management Fundamentals for Professional, Graduate, and Continuing Education Leaders, and VP Jennifer Copeland will co–present Engaging Adult Learners: Research-Driven Integrated Marketing Planning.
DemandEngine to Present New Collegiate Conferencing Marketing and Sales Research at ACCED-I 2012 - March 21, 2012
DemandEngine announced today that Tim Copeland, CEO, will present new research at the upcoming Association of Collegiate Conferencing and Event Directors – International (ACCED-I) conference to be held March 25 – 28, 2012, in Denver, Colorado.
DemandEngine Executive to Serve on Inaugural UPCEA Corporate Industry Advisory Council
DemandEngine announced today that announced today that Jennifer L. Copeland, Vice President of Business Development, has been invited to serve on the inaugural UPCEA Corporate Industry Advisory Council.
DemandEngine to Present at Education Dynamics - Aslanian Market Research Adult Student Marketing Conference - February 23, 2012
DemandEngine's Jennifer Copeland will present at the Education Dynamics - Aslanian Market Research: Marketing to Adult Students Seminar being held February 23-24, 2012, in San Francisco, CA. Copeland will present a two-part presentation, Five Steps to Building a Prospective Adult Student Inquiry Pool and Mastering Search Engine and Email Marketing to Reach Adult Students, discussing the four stages of inquiry management maturity, recent research on adult learner communication preferences, and using search engine and email marketing to attract, engage, and cultivate prospective students.
Siena Heights University College for Professional Studies Selects DemandMarketer to Manage Communication with Prospective Adult Students - Aug 5, 2011
The College for Professional Studies (CPS), one of three colleges, at Siena Heights University has selected the DemandEngine’s online marketing hub, DemandMarketer, to manage student inquiry capture and cultivation efforts. DemandMarketer is a cloud-based software that allows colleges and universities to seamlessly manage web, email, and social media marketing efforts to attract and engage prospective students.
University of Denver, University College Selects DemandEngine for Enrollment Marketing Consulting Services - Aug 4, 2011
University of Denver’s University College has chosen DemandEngine to deliver enrollment marketing consulting services. DemandEngine will assist in assessing current conversion and yield practices, optimizing contact with prospective students, and executing recruitment and communication best practices
DemandEngine to Present at Education Dynamics Graduate Marketing Conference - July 27, 2011
DemandEngine's Jennifer Copeland will present at the Education Dynamics: Marketing Graduate Programs to Working Adults Seminar being held July 28-29, 2011 in New York, New York. Copeland will present a two-part presentation, Reaching Adult Learners Through Search Engine Marketing and Email Marketing, discussing strategies to identify student demand and to cultivate interest to enrollment.
DemandEngine to Show Online Marketing Hub at 2011 Noel-Levitz Conference - July 26, 2011
During the Noel-Levitz National Conference on Student Recruitment, Marketing, and Retention being held July 26-28 the company will demonstrate DemandMarketer, an online marketing hub for higher education. DemandMarketer allows higher education enrollment marketing professionals to integrate and manage web, email, social media, and quick response (QR) channels in one cloud-based platform. DemandEngine is a leading provider of marketing consulting and online services for higher education.
DemandEngine Exec to Present at 2011 Noel-Levitz Conference on Student Recruitment, Marketing, and Retention - July 25, 2011
In a presentation entitled “Essentials for Managing Adult Learner Inquiries,” Tim Copeland, CEO of DemandEngine will share recent primary research results, communication examples, and best practices to increase adult learner marketing maturity.
DemandEngine to Deliver Online Marketing Services for Ohio State ATI - July 15, 2011
DemandEngine, a consulting and online marketing services company supporting higher education enrollment marketing, announces The Ohio State University Agricultural Technical Institute (Ohio State ATI) has retained the firm for online marketing services. Through the partnership, DemandEngine will enhance Ohio State ATI’s visibility online and position them to reach students interested in the niche academic programs offered by the institution.
UPCEA and DemandEngine Announce Online Marketing Partnership – June 22, 2011
UPCEA, the premier organization dedicated to the promotion of excellence in adult, professional, and online education, announced a partnership with DemandEngine, a leading provider of online marketing technology and consulting services for higher education, to provide support for online marketing efforts geared toward the promotion of professional development opportunities for UPCEA members.
DemandEngine to Present at Education Dynamics Conference - March 31, 2011
DemandEngine, a higher education CRM consulting and interactive marketing services company, announced that CEO Tim Copeland will present at the Education Dynamics Adult Student Conference. The event will be held March 31 – April 1, 2011 at The Gleacher Center in Chicago, Il.
DemandEngine Executive Named 2011 ACCED-I Award Winner - March 30, 2011
DemandEngine, a leading provider of marketing consulting and services for higher education, announced today CEO, Tim Copeland was awarded the 2011 Session of the Year Award by the Association of Collegiate Conferencing and Event Directors (ACCED-I).
DemandEngine Presenting at 2011 OCHEA Annual Conference
DemandEngine , a higher education CRM consulting and interactive marketing services company, is pleased to announce its participation in the annual Ohio Continuing Education Association conference(OCHEA).
DemandEngine Announces 2010-2011 UPCEA Webinar Series
Higher education consulting and marketing services firm DemandEngine announces the schedule for the upcoming University Professional and Continuing Education Association (UPCEA) webinar series.
DemandEngine Staff Nominated for Session of the Year by ACCED-I - March 8, 2010
DemandEngine, a leading provider of enrollment marketing consulting and services for higher education, announced today that staff members Jennifer Copeland and Jade Murphy, have been nominated for Session of the Year by the Association of Collegiate Conference and Event Directors-International (ACCED-I). The award will be presented at the ACCED-I 2010 Annual Conference in Louisville, KY on March 23.
DemandEngine Releases New Research on Adult Learner Communication Preferences - February 12, 2010
DemandEngine, a leading provider of enrollment marketing consulting and services for higher education, released new research on adult learner communication preferences at the UCEA Marketing Seminar in Tampa, Florida. Adult learners prefer using search engines, email, and direct mail to learn about colleges and universities, over social technologies such as Twitter and Facebook.
Intelliworks and DemandEngine Partner to Enable Higher Education Success - February 11, 2010
Intelliworks, Inc., a leading provider of relationship management solutions for higher education and DemandEngine, an enrollment marketing consulting and services company dedicated to higher education, today announced a strategic partnership at the UCEA Marketing Seminar in Tampa, Florida. The partnership will allow colleges and universities to optimize their student relationship management and enrollment marketing efforts by leveraging strategic consulting services to help successfully deploy affordable CRM technology.
DemandEngine Announces New Associate Consultants - January 14, 2010
DemandEngine announced the addition of three associate enrollment consultants. Current higher education practitioners, Stephanie Platteter (University of Minnesota), Daniel Stotz (University of Georgia), and Lesley Snyder (University of North Carolina-Charlotee) will deliver services to support the needs of enrollment marketers.
DemandEngine to Participate in Georgia Apply to College Week - October 29, 2009
DemandEngine announced today that staff members will volunteer as a part of Georgia Apply to College Week, November 9-13, 2009. DemandEngine staff members will volunteer at Bryan County High School in Pembroke, Georgia, and will be on hand to assist almost 100 seniors as they complete their applications to colleges and universities.
DemandEngine Announces Sponsorship of UCEA Webinars - October 28, 2009
DemandEngine today announced their sponsorship of the upcoming University Continuing Education Association (UCEA) webinar series. The series, specifically developed on behalf of the UCEA Marketing and Publications Community of Practice, and will feature six webinars with topics ranging from planning for growth and measuring enrollment marketing efforts to constituent relationship management (CRM) and creating social enrollment plans.
DemandEngine Launches Study to Identify Adult Learner Communication Preferences - October 14, 2009
DemandEngine, an interactive enrollment marketing consulting and services company, announced a new study aimed to understand the communication preferences and online participation behavior of adult-learners. Ten institutions across the country are partnering in the research effort.
DemandEngine to Reveal New Enrollment Management and Marketing Research - July 28, 2009
DemandEngine will reveal new research findings in a series of August webinars. Presentations include research on how students want to be contacted, the enrollment management practices of professional, graduate, and continuing Education, and interactive enrollment marketing.
DemandEngine Names Former SunGard Higher Education Consultant as Managing Partner - July 13, 2009
DemandEngine, an interactive agency for college and university enrollment and marketing, names industry veteran Tim Copeland as managing partner. Copeland recently led the development of new strategic enrollment management consulting services at SunGard Higher Education.
DemandEngine to Host Summer Webinar Series for Higher Education Marketers - May 7, 2009
This summer, higher education marketers will have the opportunity to participate in a free interactive marketing webinar series hosted by DemandEngine, the company announced today.
Prospective College Students Find Little Value in College Facebook Groups - May 4, 2009
Prospective students report receiving no value from the college and university Facebook groups they joined. While the number one benefit in joining these groups was to meet other students, group members rated "no benefit" a close, and disturbing, second. This according to a new study released this week by DemandEngine.
DemandEngine Client Wins MarketingSherpa Email Marketing Award - April 24, 2009
The University of North Carolina at Charlotte Department of Continuing Education has been awarded the Gold Award for Non-profit Email Newsletter by MarketingSherpa in their annual email marketing awards.
National Council for Continuing Education and Training Publishes DemandEngine White Paper in Winter 2009 Issue of Catalyst - February 15, 2009
DemandEngine's 2008 paper, How Prospective Students Actually Use Social Technologies, has been published in Catalyst, the journal of the National Council for Continuing Education and Training. The paper will appear in the winter 2009 issue.
DemandEngine to Present at Aslanian Group "Web Marketing for Adults" Workshop - January 31, 2009
DemandEngine's Jennifer Copeland has been invited to present at the annual Aslanian Group summer workshop, Web Marketing for Adult Students, June 4-5, 2009 in Chicago. Copeland will present sessions covering email marketing and search engine marketing best practices.
College Promotional Email Marketing Fails Best Practices Assessment - October 7, 2008
The email marketing practices of undergraduate enrollment managers and marketers. In a review over 300 promotional messages from 180 institutions, ranging from elite research universities to small, four-year private colleges, enrollment managers and marketers receive a failing grade. This according to a new research report released today by DemandEngine, an interactive marketing firm for higher education.
DemandEngine Releases White Paper on How College Students Actually Use Social Networking Technologies - September 16, 2008
Prospective college students now cross traditional and online channels seamlessly and this ‘interaction shift’ is impacting higher education enrollent managers and marketers in profound ways. Reaching and engaging prospective students and their influencers is no longer about simply pushing messages, according to a new white paper released today by DemandEngine, an interactive marketing firm for higher education.
DemandEngine Announces Google Qualification for Paid Search Advertising - July 31, 2008
DemandEngine, an interactive enrollment marketing agency, announces Google qualification for paid search advertising. Awarded by Google, this distinction has been earned by members of the DemandEngine search engine marketing team. “This prestigious recognition by Google combined with our expertise in higher education marketing, further positions DemandEngine as the leading provider for search engine marketing for colleges and universities,” says Jennifer Copeland, General Manager.
Announced CAN SPAM Provisions Affect Higher Education Marketing - May 22, 2008
Recently announced provisions to the CAN SPAM ACT by the Federal Trade Commission will impact how colleges and univerisities are currently using promotional email to engage prospective students and customers. In response, DemandEngine, an interactive marketing firm for higher education, has released an informational podcast and email marketing assessment tool to help colleges and universities prepare for the changes.
DemandEngine Selected to Present at 2008 AMA Symposium for Higher Education - May 6, 2008
DemandEngine announces that Jennifer Copeland, General Manager and Senior Consultant, has been selected to present a concurrent session at the 2008 AMA Symposium for Higher Education. Copeland will co-present with Jennifer Wooley, Assistant Director for Client Marketing at Georgia Tech's department of Distance Learning and Professional Education. Copeland and Wooley will present on Beyond the Click: Strategies to Generate and Cultivate Online Inquiries on Monday, November 17 at 10am.
Continuing Education Website and Secret Shopping Research to be Released - May 1, 2008
DemandEngine announces that the findings of an original research study will be released in July. The research evaluates continuing education websites, online lead generation, and reveals the results of a secret shopping exercise involving over 50 continuing education units across the country. The study will be released at the Interactive Marketing Workshop for Continuing Education and reports on trends, missed opportunities, specific examples of success, and best practices for the getting the most our of a continuing education unit’s web presence.
Undergraduate Email Marketing Study to be Released - April 28, 2008
DemandEngine announces the findings of an original research study that evaluates over 100 emails sent to high school seniors by college admissions offices across the country. The results of this study reveal trends, missed opportunities, and best practices for using email to recruit potential students. The study will be released at the Interactive Marketing Workshop for Undergraduate Recruiting, June 23-24 in Atlanta.
