Press Release
DemandEngine and UPCEA Announce Online Marketing Partnership
Higher education marketing company will support association through online marketing efforts
(Savannah, GA – June 22, 2011) The University Professional and Continuing Education Association (UPCEA), the premier organization dedicated to the promotion of excellence in adult, professional, and online education, announces today their partnership with DemandEngine. DemandEngine will support UPCEA with online marketing efforts geared toward the promotion of professional development opportunities for UPCEA members.
"UPCEA is building strategic alliances that leverage the expertise of our partners and allow us to focus on what we do best: meeting member needs," said UPCEA CEO Bob Hansen. "DemandEngine brings demonstrated expertise in online marketing as well as significant experience with our members and the industry as a whole," he added.
DemandEngine will assist in developing and executing an annual online marketing plan for UPCEA conferences, seminars, and meetings. Using DemandMarketer, DemandEngine's online marketing platform, UPCEA will benefit from integrating online marketing communication and measurement including web, email, and social media into one platform.
"Given our higher education online marketing experience and work in professional, graduate and continuing education, the partnership is a natural fit," said Tim Copeland, CEO, DemandEngine. "We are proud to partner with UPCEA, an organization advocating for lifelong learning. Sharing our expertise, service, and technology to further the association's professional development goals is our way of giving back to the industry."
About the University Professional and Continuing Education Association (UPCEA)
Located in Washington, D.C., UPCEA serves more than 380 institutions of higher education with a focus on adult, professional, and online learning. The association provides timely, cross–disciplinary perspectives on pressing concerns and strategies that allow institutions to respond to the growing population of adults and non-traditional students seeking continuous learning opportunities. UPCEA provides its members with educational publications, programs, conferences, and services for the advancement of lifelong learning. For more information, visit http://www.upcea.edu.
About DemandEngine
DemandEngine is a consulting and online marketing services company supporting higher education enrollment marketing. Offering consulting, research, and online marketing services, DemandEngine helps colleges and universities uncover adult and traditional student demand and connect with prospective students to reach desired enrollment goals.
DemandEngine services include CRM and enrollment marketing consulting, secret shopping and communication research, and email, search engine, and social marketing. DemandEngine's online marketing platform, DemandMarketer, provides email, social media, and web integration, workflow management of email and social messaging, email message delivery optimization, and enhanced reporting for the analysis of online marketing strategies. For more information, visit http://www.demandengine.com.
