Press Releases
FOR IMMEDIATE RELEASE
DemandEngine Announces Google Qualification for Paid Search Advertising
Qualification Provides Enhanced Search Engine Marketing Services to Higher Education
(Savannah, GA, July 31, 2008) DemandEngine announces Google qualification for paid search advertising. Awarded by Google, this distinction has been earned by members of the DemandEngine search engine marketing team.
“This prestigious recognition by Google combined with our expertise in higher education marketing, further positions DemandEngine as the leading provider for search engine marketing for colleges and universities,” says Jennifer Copeland, General Manager.
To earn Google certification, the agency must be managing a high volume of paid search advertising, must demonstrate long term campaign proficiency, and individuals must pass an examination. DemandEngine paid search advertising clients are paired with a Google qualified account manager to oversee their campaign and assist them in meeting their desired goals.
Despite behavior across all age groups to search for information online first before making direct contact with a business or institution, 41% of colleges and universities had no plans to invest in search engine marketing (SEM), according to a 2007 study sponsored by DemandEngine.
“Given people’s online behavior, it is imperative that enrolment managers and higher education and conferencing marketers optimize their online real estate. We have a track record of helping colleges and universities approach SEM strategically so that their efforts are aligned to clear goals and measurable objectives.”
About DemandEngine
DemandEngine is an interactive firm dedicated to higher education marketing. With interactive marketing strategic services combined with email, search engine marketing and social applications development capabilities, our mission is simple: help colleges and universities have with conversations with students, alumni, and industry to achieve institutional goals. Headquartered in Savannah, Ga, DemandEngine has served over 150 institutions ranging from alumni and continuing education units, to undergraduate and conferencing and events departments.
DemandEngine's home page address is http:// www.demandengine.com or call 912-354-8007.
Contact:
Ashley Lee
Marketing Account Coordinator
DemandEngine
a.lee@demandengine.com
+1-912/354-8007
