Press Release
DemandEngine Announces New Release of DemandMarketer
A leading online marketing solution that enables higher education enrollment managers and marketers to integrate web, email, and social marketing strategies
(Savannah, GA – June 2, 2011) DemandEngine, a higher education consulting and online marketing services firm, is pleased to announce a new release of the DemandMarketer solution, designed for the online marketing needs of higher education marketing and enrollment professionals. Combining robust software features with inclusive training and best practice services, DemandEngine significantly improves online marketing performance for enrollment managers and marketers looking to identify and engage prospective students and nurture their interest to enrollment.
In an effort to generate or shape enrollment in a difficult budget environment, higher education marketers attempt to keep up with a proliferating number of communication options. Marketers and enrollment managers in turn must juggle a disparate technology tool set within their institutions ranging from student information systems, email systems, to homegrown or limited webform capabilities, and social technologies to connect with students.
“In our research and experience, prospective students across all age groups are not looking for more marketing, but rather better and more relevant conversation with colleges and universities they are considering,” said Tim Copeland, CEO of DemandEngine. “Given the online participation profile of students – across all age groups – most of that communication must be online. Combined with our dedicated services for training and best practices adoption, the DemandMarketer platform aggregates online enrollment marketing capabilities into one technology and allows enrollment professionals to plan, optimize, and execute their strategies more effectively and efficiently.”
The new release of DemandMarketer integrates website and social technology touchpoints for prospective students, provides workflow management of email and social messaging, optimizes email delivery based upon recipient behavior, and enhances reporting for email, social, and web metrics.
Engage Students Before They Become Stealth Applicants
Enrollment professionals struggle to manage enrollment yield when students opt-out of the funnel at the early stages of their decision process. While thousands of visitors stop by institutional websites on a daily basis, colleges and universities are limited by homegrown web inquiry forms or student information or CRM technology capture forms which store data but offer limited options to engage students immediately.
With the DemandMarketer online marketing platform, create webforms using an intuitive drag and drop layout function to create fields, add contacts to user-defined lists, create program notifications to key staff, and launch follow-up communications immediately. Forms may be embedded directly within the college website, a Facebook page or group, or hosted as a standalone landing page.
Workflows to Integrate Email, Facebook, and Twitter Messaging
With robust workflow capabilities, enrollment and marketing professionals can create sophisticated online communication plans, automating multi-channels by specifying triggers, filters, and actions. Integrate email messages with Facebook announcements, links, or images and tweets to create an ongoing conversation with interested students.
Deliver Email Messages When Your Students Want Them
Many student information or CRM system technologies work overnight to batch and send email messages overnight, often at odd times of the day. DemandMarketer allows users to not only control the date and time of delivery, but also to send messages at times when your contacts are most likely to open them. As your relationship grows with the student, DemandMarketer becomes more intelligent over time to optimize your results.
Real-Time ROI Reporting to Adapt Your Enrollment Marketing Strategies
DemandMarketer includes comprehensive reporting capabilities to measure student engagement, conversions, and ongoing campaigns. Detailed email opens reporting allow you to view student engagement by time of day, geographic location, and types of email clients used. Social metrics, which report automatically, calculate the number of “Likes” and comments on Facebook as well as retweets through Twitter.
Using online conversion reporting, enrollment managers can instantly measure the performance of search campaigns in generating new inquiries. Conversion reporting can also measure inquiries, online applications, or non-credit registrations acquired through your messaging campaigns.
Best Practices and Training Increase Online Marketing Performance
The experience of supporting institutions of all shapes and sizes serving traditional and adult students enables DemandEngine to provide colleges and universities with the best online marketing practices and training to support their enrollment goals.
Included with the DemandMarketer solution is the Best Online Marketing Practices Workshop. This service helps clients assess current online marketing efforts, adapt online marketing best practices, and develop a messaging architecture and communications schematic which engages prospective students and supports them in their decision process. Combined with training, the guidance provided by DemandEngine’s consulting and account strategist team ensures clients make optimal use of the technology and achieve a measurable return on investment.
About DemandEngine
DemandEngine is a consulting and online marketing services company supporting higher education enrollment marketing. Offering consulting, research, and online marketing services, DemandEngine helps colleges and universities uncover adult and traditional student demand and connect with prospective students to reach desired enrollment goals.
DemandEngine services include CRM and enrollment marketing consulting, secret shopping and communication research, and email, search engine, and social marketing. DemandEngine’s online marketing platform, DemandMarketer, provides email, social media, and web integration, workflow management of email and social messaging, email message delivery optimization, and enhanced reporting for the analysis of online marketing strategies.
For more information, call 912-354-8007.
