The Ohio State University Agricultural Technical Institute Partners with DemandEngine
DemandEngine will assist with online marketing strategies to build a qualified inquiry pool
July 15, 2011 – DemandEngine, a consulting and online marketing services company supporting higher education enrollment marketing, announces The Ohio State University Agricultural Technical Institute (Ohio State ATI) has retained the firm for online marketing services. Through the partnership, DemandEngine will enhance Ohio State ATI’s visibility online and position them to reach students interested in the niche academic programs offered by the institution.
“At Ohio State ATI we offer very targeted, specific academic programs for students to study; things ranging from Floral Design and Marketing to Greenhouse and Nursery Management to Construction Management,” said Frances Whited, Public Relation Coordinator. “The challenge for us is generating interest from students who are genuinely interested in our niche programs. We know that students are seeking what we offer; we turned to DemandEngine to make sure that they find Ohio State ATI in that search.”
The Ohio State University Agricultural Technical Institute is a public, not-for-profit, two-year technical college established in 1971 as a school within The Ohio State University’s College of Food, Agricultural, and Environmental Sciences. Offering degrees in a wide variety of practical disciplines, Ohio State ATI is the only institution of higher education in Ohio with a Board of Regents statewide mandate for comprehensive education in agricultural and related sciences at the associate degree level.
“Given the communication preferences of prospective students across all age ranges, web searches are one of the first places where students begin their research,” said Tim Copeland, CEO at DemandEngine. “Ohio State ATI has recognized – particularly given the specialized nature of their programs – that building a well-qualified, targeted inquiry pool begins with attracting and engaging students online.”
DemandEngine will manage paid search advertising, optimize the placement of their website, and manage the conversion process, turning awareness and clicks into inquiry conversions.
DemandEngine is a consulting and online marketing services company supporting higher education enrollment marketing. Offering consulting, research, and online marketing services, DemandEngine helps colleges and universities uncover adult and traditional student demand and connect with prospective students to reach desired enrollment goals.
DemandEngine services include Higher Education CRM and Enrollment Marketing Consulting, Secret Shopping and Communication Research, and Email, Search Engine, and Social Marketing. DemandEngine’s online marketing platform, DemandMarketer, provides email, social media, and web integration, workflow management of email and social messaging, email message delivery optimization, and enhanced reporting for the analysis of online marketing campaigns.