Press Releases
DemandEngine Client Wins MarketingSherpa Email Marketing Award
University of North Carolina at Charlotte Continuing Education wins Gold Award
(Savannah, GA- April 24, 2009) - The University of North Carolina at Charlotte Department of Continuing Education has been awarded the Gold Award for Non-profit Email Newsletter by MarketingSherpa in their annual email marketing awards.
"An entrepreneurial email newsletter strategy was the cornerstone of the continuing education department’s impressive growth in 2008,” according to MarketingSherpa. “They grew their opt-in list 18%, and boosted average their average open rate 14.5%. The newsletter campaign directly delivered a 13% increase in enrollments, a 29% increase in revenue, and a 380% ROI for their email marketing department."
"UNC Charlotte Department of Continuing Education has been an email marketing leader in higher education for several years," said Jennifer Copeland, General Manager of DemandEngine. "We congratulate Lesley Snyder and Laurie Parker for their continued commitment to email marketing excellence and are proud to work with them."
About DemandEngine
DemandEngine is an interactive enrollment marketing agency dedicated to higher education. Combining talent, strategy, and technology, the firm helps colleges and universities find and connect with their students, influencers, and other constituents. DemandEngine blends best-in-class professional services – including interactive marketing strategy, search engine marketing (paid search and search engine optimization), email marketing programs, social strategy, and touchpoint management – to uncover demand, engage constituents, and generate desired results. DemandEngine’s clients span leading higher education institutions such as Georgia Tech, University of the Sciences, Harvard University, and Young Harris College. The firm is headquartered in Savannah, GA.
Find out more at www.demandengine.com or contact us at 912-354-8007.
Contact:
Ashley Lee
Marketing Account Coordinator
DemandEngine
a.lee@demandengine.com
+1-912/354-8007
