Press Release
DemandEngine to Present at Education Dynamics Graduate Marketing Conference
Using Pay-Per-Click Advertising and Email Marketing to Reach Adult Learners
(New York, New York – July 27, 2011) DemandEngine, a leading higher education marketing consulting and online services firm, announces Jennifer Copeland, company vice president will present at the Education Dynamics: Marketing Graduate Programs to Working Adults Seminar being held July 28-29, 2011 in New York City.
Copeland will present a two-part presentation, Reaching Adult Learners Through Search Engine Marketing and Email Marketing, discussing strategies to identify student demand, drive conversion, and cultivate student interest to enrollment.
“Reaching prospective graduate students when they are seeking educational opportunities online, and then being prepared to engage them immediately and throughout their enrollment decision is a key concern of graduate enrollment professionals,” says Jennifer Copeland. “In these sessions, we’ll reveal how graduate units are positioning themselves online today, review examples from institutions getting it right, and provide pragmatic steps to improve search engine and email marketing back on campus.”
The conference includes over 70 educators across the country looking to identify the latest best practices on engaging and enrolling working professionals in graduate programs.
About DemandEngine
DemandEngine is a consulting and online marketing services company supporting higher education enrollment marketing. Offering consulting, research, and online marketing services, DemandEngine helps colleges and universities uncover adult and traditional student demand and connect with prospective students to reach desired enrollment goals.
DemandEngine services include higher education CRM and enrollment marketing consulting, secret shopping and communication research, and email, search engine, and social marketing. DemandEngine’s online marketing platform, DemandMarketer, provides email, social media, and web integration, workflow management of email and social messaging, email message delivery optimization, and enhanced reporting for the analysis of online marketing campaigns.
