Press Release
DemandEngine Announces Sponsorship of UCEA Enrollment Marketing Webinar Series
(Savannah, GA – October 27, 2009) DemandEngine today announced their sponsorship of the upcoming University Continuing Education Association (UCEA) webinar series. The series, specifically developed on behalf of the UCEA Marketing and Publications Community of Practice, and will feature six webinars with topics ranging from planning for growth and measuring enrollment marketing efforts to constituent relationship management (CRM) and creating social enrollment plans.
"As enrollment marketing professionals, we are faced with rapidly changing technologies and best practices,” said Stacy Snow, chair of the UCEA Marketing and Publications Community of Practice. “The members of the community of practice are focused on sharing best practices and helping one another hone skills in the rapidly evolving world of recruitment marketing.”
The series includes:
Ten Strategies to Grow Professional and Continuing Education Enrollment
Thursday, November 12, 2009 - 4:00 p.m. - 5:00 p.m. EST
Making Enrollment Marketing Measurable
Thursday, November 19, 2009 - 4:00 p.m. - 5:00 p.m. EST
Is CRM in Your Future? Five Questions Every Professional and Continuing Education Leader Should Ask
Thursday, December 3, 2009 - 4:00 p.m. - 5:00 p.m. EST
Creating an Email Marketing Plan for Professional and Continuing Education
Thursday, January 14, 2010 - 4:00 p.m. - 5:00 p.m. EST
Creating a Search Engine Marketing Plan for Professional and Continuing Education
Thursday, January 21, 2010 - 4:00 p.m. - 5:00 p.m. EST
Creating a Social Enrollment Plan for Adult Learners
New Date: Thursday, February 18, 2010 - 4:00 p.m. - 5:00 p.m. EST
“Hearing from experts such as DemandEngine, who are well-versed in professional and continuing education enrollment marketing, gives us the chance to benchmark our own strategies and learn new approaches to try out at this crucial mid-year point in academic recruiting," Snow continued.
“We are an enthusiastic advocate for UCEA, and we are pleased to have the opportunity to support the membership,” said Tim Copeland, managing partner for DemandEngine. “These webinars are based on recent primary research and will provide a wealth of actionable information for participants.”
All presentations begin at 4:00 pm EST and are free for current higher education practitioners. A separate phone line and Internet connection is required to participate.
About DemandEngine
DemandEngine is an
enrollment marketing consulting and services company dedicated to higher education. Combining talent, strategy, and technology, the firm helps colleges and universities uncover demand and connect with their students, influencers, and other constituents to reach desired objectives. DemandEngine professional services include Interactive Enrollment Marketing Strategy, Search Engine Marketing, Social Strategy, Touchpoint Management and Email Marketing programs. The firm provides, DemandMarketer, a best-in-class, web-based email marketing platform to build dialogue with students and other constituents, discover behavioral insight and measure performance, and to connect email and web site information.
DemandEngine’s clients span leading higher education institutions such as the University of Georgia, Reinhardt College, University of the Sciences, Harvard University, and Young Harris College. The agency was founded in 2003 and is headquartered in Savannah, GA.
Find out more at www.demandengine.com or contact us at 912-354-8007.
Contact
All media inquiries please contact:
Ashley Lee
Marketing Coordinator
912-354-8007
