Press Release
Intelliworks and DemandEngine Partner to Enable Higher Education CRM Success
Software-as-a-Service provider and strategic consulting firm join forces to help colleges and universities optimize student relationship management and enrollment marketing efforts
UCEA Marketing Seminar, Tampa, Fl. – February 11, 2010 – Intelliworks, Inc., a leading provider of relationship management solutions for higher education and DemandEngine, an enrollment marketing consulting and services company dedicated to higher education, today announced a strategic partnership at the UCEA Marketing Seminar in Tampa, Florida. The partnership will allow colleges and universities to optimize their student relationship management and enrollment marketing efforts by leveraging strategic consulting services to help successfully deploy affordable CRM technology.
“A CRM approach is about using constituent understanding to drive unique, relevant, and valuable experiences. To fundamentally get closer to your constituents and change your relationships requires marketing, recruitment and service discipline,” said Tim Copeland, General Manager, DemandEngine. “Systematically addressing the enablers of strategy, people, process, and technology provides the needed organizational regimen while shifting the discussion from ‘doing CRM’ to ‘doing CRM right.’”
Traditionally, implementing CRM software has been a cost-prohibitive and time consuming endeavor for many colleges and universities. This partnership minimizes deployment challenges by providing Intelliworks CRM customers with custom consulting services delivered by DemandEngine and managed as part of their regular Intelliworks implementation. These services are designed specifically to optimize higher education recruitment and enrollment marketing with minimal risk or up-front investment required.
Intelliworks offers a full-suite of web-based CRM, marketing automation and admissions capabilities that allow colleges and universities to market their programs, grow and shape their enrollments, enhance operational efficiency and generate revenue for their institutions. DemandEngine’s consulting offerings include enrollment marketing diagnostic assessments, interactive marketing strategy, email marketing best practices, and CRM planning and governance.
In addition to benefitting new CRM initiatives, existing Intelliworks’ customers will have the opportunity to take advantage of these new services at a special rate.
“At Intelliworks, we strive to make the technology piece of higher ed CRM as accessible and intuitive as possible so that institutions can focus on meeting their core business objectives,” said Todd Gibby, CEO, Intelliworks. But we’re also driven by the belief that CRM success depends on much more than just technology, by combining Demand Engine’s strategic services with our own professional and technical implementation services, our customers will have incomparable support in meeting their CRM planning and enrollment marketing objectives.”
About DemandEngine
DemandEngine is an enrollment marketing consulting and services company dedicated to higher education. Combining talent, strategy, and technology, the firm helps colleges and universities uncover demand and connect with their students, influencers, and other constituents to reach desired objectives. DemandEngine professional services include interactive enrollment marketing strategy, search engine marketing, social strategy, touchpoint management and email marketing. For more information, please call 912.354.8007 or visit http://www.demandengine.com.
About Intelliworks
Intelliworks enables enrollment and admissions professionals to make purposeful connections with students through its Web-based relationship management, marketing and recruitment services. Leading institutions around the globe leverage Intelliworks’ relationship management solutions for higher education to increase enrollment, enhance marketing performance and improve operational efficiency. For more information, visit, http://www.intelliworks.com.
