Press Release
Kansas State University Continuing Education Selects DemandEngine
DemandEngine will lead enrollment marketing assessment and planning initiative
February 18, 2011 (Savannah, GA) – DemandEngine, a leading consulting, technology, and online marketing services firm for higher education, today announced that Kansas State University Division Continuing Education has retained DemandEngine to conduct an enrollment marketing diagnostic and planning project. The purpose of the partnership is to assess K-State’s current marketing and recruitment efforts and develop more efficient and effective ways to identify and cultivate prospective students.
“We have been fortunate at K-State to experience steady enrollment growth year after year,” said Dave Stewart, Associate Dean of Continuing Education. “Our marketing and customer service have also been effective for the most part. But we are not willing to assume this trend will continue in the future, given the unprecedented realities that face professional and continuing education units today. Aware of their excellent track record with other universities, we turned to Demand Engine to help us understand what we’re doing well today, what we could be doing better, and how we need to adapt our people and processes for continued growth in the future.”
The Division of Continuing Education at K-State is a complex, self-sustained unit that includes on-campus adult education, distance learning, conference services and professional development.
“In an era of shrinking budgets and increasing enrollment and revenue expectations, it is often easy for institutions to turn inward and merely attempt to survive the storm,” said Tim Copeland, CEO at DemandEngine. “What’s refreshing about the leadership team at K-State’s Division of Continuing Education is that while they are proud of their past success, they are committed to continuous improvement. Through secret-shopper research, benchmarking, and collaborative working sessions with the management team and key staff members, we will assist in developing an improved prospective student enrollment experience, increasing alignment between key student-facing functions, and identifying organizational initiatives and performance indicators. Successful execution of these strategies will lead to positive enrollment growth.”
About DemandEngine
DemandEngine is a consulting and online marketing services company supporting higher education enrollment marketing. Offering consulting, research, and online marketing services, DemandEngine helps colleges and universities uncover adult and traditional student demand and connect with prospective students to reach desired enrollment goals.
DemandEngine services include higher education CRM and enrollment marketing consulting, secret shopping and communication research, and email, search engine, and social marketing. DemandEngine’s online marketing platform, DemandMarketer, provides email, social media, and web integration, workflow management of email and social messaging, email message delivery optimization, and enhanced reporting for the analysis of online marketing campaigns.
