Press Release
Siena Heights University Selects DemandEngine Online Marketing Hub - DemandMarketer
College for Professional Studies will manage adult learner inquiries using DemandMarketer, DemandEngine's Online Marketing Hub
(Savannah, GA – Aug 5, 2011) DemandEngine, a leading provider of higher education enrollment marketing consulting and online services, announces that the College for Professional Studies (CPS), one of three colleges, at Siena Heights University has selected the firm’s online marketing hub, DemandMarketer, to manage student inquiry capture and cultivation efforts. DemandMarketer is a cloud-based software that allows colleges and universities to seamlessly manage web, email, and social media marketing efforts to attract and engage prospective students.
“With DemandEngine’s depth of experience in higher education and the robust feature set of DemandMarketer, our decision is one we made with confidence,” said Lori Timmis, assistant CPS dean. “This is a new venture for our unit, but we are certain that this partnership will put us on the right track to taking our online enrollment marketing efforts to a new level.”
The College for Professional Studies offers bachelor degree completion programs to adult students at six degree completion sites in southern Michigan and completely online, with an average annual enrollment of 1,400 students.
“Simply offering programs for adult-learners is no longer enough,” said Tim Copeland, DemandEngine CEO. “Adult learners have a decision process that must be systematically supported from initial awareness, through consideration and commitment. Siena Heights University's College for Professional Studies recognizes this and has taken steps to compete more effectively for prospective students.”
Using campaign workflows, robust online reporting, and intuitive features, DemandMarketer aggregates online enrollment marketing channels – web, email, and social media – into one platform. Enrollment marketers can plan and manage their online campaigns from initial inquiry capture, to follow-up and ongoing engagement through Facebook and Twitter. Using DemandMarketer, institutions can generate their own Quick Response (QR) codes to turn direct mail into direct response. QR codes may be linked to individual campaign landing pages that may be created and administered through DemandMarketer.
Combined with training and best practices consulting tailored for the needs of higher education, DemandEngine assists clients in making optimal use of the technology and achieve a measurable return on investment.
About DemandEngine
DemandEngine is a consulting and online marketing services company supporting higher education enrollment marketing. Offering consulting, research, and online marketing services, DemandEngine helps colleges and universities uncover adult and traditional student demand and connect with prospective students to reach desired enrollment goals.
DemandEngine services include higher education CRM and enrollment marketing consulting, secret shopping and communication research, and email, search engine, and social marketing. DemandEngine’s online marketing platform, DemandMarketer, provides email, social media, and web integration, workflow management of email and social messaging, email message delivery optimization, and enhanced reporting for the analysis of online marketing campaigns.
