Our consulting team is made up of experienced higher education practitioners in the areas of enrollment management and marketing. With experience ranging from traditional undergraduate admission to graduate, professional, and continuing education, our team understands your challenges and can deliver customized expertise to fit your needs. Our disciplined consulting approach provides our clients actionable and pragmatic tools and plans to achieve success, rather than simply providing advice.
Tim Copeland consults with colleges and universities in the areas of CRM and enrollment performance. His expertise includes CRM strategy, enrollment scorecard development, and the use of technology in higher education marketing. As a former director of undergraduate admission and director of professional and continuing education marketing, he is well-versed in the nuances of traditional undergraduate and adult-learner enrollment management.
As a consultant, he has worked with a variety of institutions ranging from community colleges to elite private colleges and state institutions. His background includes a unique blend of executive leadership, higher education enrollment management, consulting, and international corporate marketing experience.Tim is a frequent speaker at higher education conferences and he actively researches and writes on topics related to higher education enrollment marketing. He writes a blog at www.enrollmentmarketing.org.
Since 2003, Jennifer Copeland has consulted with colleges and universities across the country on the topics enrollment and CRM consulting and interactive marketing. Her previous experience includes enrollment marketing at a private university where she managed student tele-counseling efforts as well as yield events and recruiting territories. In her experience with non-profit marketing and fundraising, Jennifer managed public relations campaigns that resulted in national media coverage, spearheaded solicitations for corporate gifts and sponsorships, and lead the execution of fundraising campaigns.
Jennifer's expertise includes assessing institutional readiness for CRM projects, leading projects to effectively apply technology to enrollment marketing efforts, and online marketing. She is a GoogleAdWords certified professional.
Stephanie Platteter brings 20 years of marketing and strategic planning experience in a variety of industries that allows her to provide unique insight into her work in higher education.Stephanie consults with higher education institutions in the areas of enrollment marketing strategy and email marketing programs with specialized expertise in strategic marketing for continuing education.
In her current position as Director of Marketing for the College of Continuing Education at the University of Minnesota, Stephanie has integrated the role of strategic marketing into program development, recruitment, and retention activities and led the college through a transformative shift with the creation and deployment of a recruitment and service focused call center that often serves as a model for other continuing education entities.
Lesley Snyder offers more than 16 years of graduate and continuing education marketing experience. She consults in the area of interactive marketing including the effective use of email and search engine marketing for student enrollment.
As Director of Program Development and Marketing at the University of North Carolina - Charlotte, she has taken a strategic approach to effectively market individual programs to targeted audiences while enhancing brand awareness across multiple non-credit programs spanning disciplines including business, human resources, web development, healthcare, law and public safety. Her initiatives have reduced overall marketing spending while adding tracking capabilities to assess ROI of marketing spends for data-driven decision-making. She was recognized by Marketing Sherpa, a research firm focusing on marketing measurement, with a 2008 Gold Award for email performance.
James Squires has worked in and around higher education for 25 years. James began his career in enrollment management and then transitioned to software implementations with higher education clients. James’ expertise includes service delivery management, solution development, project management, and assisting organizations with bridging the gap between the functional leadership and the technology resources.
As an Associate Consultant at DemandEngine, James consults with higher education institutions in the areas of enrollment management business process, project management, and resource management.