Deploying CRM for all the Wrong Reasons

A Research Report from DemandEngine 

The last five years have seen an explosion of interest in CRM by colleges and universities across the country. Driven by vendor claims of ”managing the student lifecycle” or “facilitating purposeful connections,” what higher education administrator wouldn’t be in interested in software magic, given an era of declining high school graduates, increasing competition, and the need to do more with less. Unfortunately, CRM has become code for “send more emails.”

In this new research report from DemandEngine, learn the findings of our recent nationwide survey of institutions that have recently conducted a CRM implementation. This report will reveal:

  • How colleges and universities deploy CRM
  • The common barriers to CRM success
  • Recommendations to master student-institution relationships

This report is a must-read for any higher education professional considering, preparing for, or in the midst of CRM implementation; and those responsible for engaging in and maintain relationships with prospective, current, and past students.


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