The Road Less Traveled - Enrollment Management Practices of Professional and Continuing Education
A New Research Report from DemandEngine
Download a copy of the research report.(File Size = 700 KB)
With a growing market of adult learners, the projected decline of high school graduates, and the demand for more flexible educational opportunities, Professional and Continuing Education (PCE) units appear poised to step to the forefront of the academy to serve the next generation of learners.
Yet, many units will miss the rising wave, having their gaze turned inward on internal needs and hampered by current approaches to develop, manage, and execute programs. Lack of clear goals, complex funding models, ineffective organizational structures, and a lack of basic enrollment finance measures are preventing PCE units from achieving their full potential.
Enrollment management, an organizational and systematic approach to exerting influence over student enrollments, provides a well-tested paradigm for PCE units. In this new research report from DemandEngine, discover the enrollment management
practices in play within Professional and Continuing Education and learn best practice recommendations to improve your current efforts.
Over 100 institutions participated in the study.
