Ten Enrollment Marketing Predictions for 2010
A New White Paper from DemandEngine
Download a copy of the white paper.(File Size = 700 KB)
With class rolls bursting at the seams for many institutions, while others are struggling to make ends meet, it's safe to say last year's near economic collapse is having a profound impact on the business of higher education. While most colleges and universities avoided deep enrollment marketing cuts in the current fiscal year, downward budget pressure is most likely unavoidable in FY2011.
Historically, colleges and universities have routinely pulled out all the budget stops to market and recruit, regardless of the cost ... or irritation to prospective students.
In 2010, simple economics combined with media proliferation will force enrollment professionals to change their stripes. Effectively combining and applying strategy, measurement, and technology will be necessary for enrollment managers to compete for students as well as institutional resources.
In this new DemandEngine whitepaper, discover ten enrollment marketing trends that will impact colleges and universities in 2010.
