2012 Interactive Marketing Preferences of High School Students New Insight for College and University Admission and Recruitment Professionals What online behaviors do high school students engage in most often? Do they prefer direct mail or tweets, VIP portals or email messages? What devices do they use to access the internet? How often do they connect with college or university Facebook groups or pages and what value do they perceive in membership? In Interactive Marketing Preferences of High School Students 2012, a new research report from DemandEngine, learn how to power your enrollment marketing efforts with insight and primary research on high school students. In an online survey of over 1,000 high school students, we looked at their preferences for common interactive channels used by admission professionals today including direct mail, Facebook, Twitter, email, personalized or VIP portals, text messaging, phone calls, and search engines. Our research includes participation data ranging across a variety of online activities from sending text messages to reading blogs. Interactive Marketing Preferences of High School Students 2012 is an actionable resource for college and university admission and enrollment professionals to make evidence-based decisions and better plan their enrollment marketing strategies. Download your copy today. |
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